🔗 Share this article

In a significant career move, the 34-year-old coach has stepped down from the England Women’s Under-23 national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.

Transition Stateside

She takes over from Albertin Montoya, who led the San Jose-based club during its inaugural two seasons in the premier American league. Montoya stated in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“It has been a privilege to serve my time with the FA,” remarked Coates. “It has been instrumental in my development both professionally and personally. I am now prepared and eager to challenge myself in a fresh challenge.”

Proven Developer

In her time at the helm in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Accompanying her to the United States is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's qualifications: “Emma is not only an superb manager, but she also has a strong record of nurturing talent to thrive domestically and internationally.”

“Her leadership qualities are exceptional of squads and building ethos and has the tactical philosophy we were looking for,” the CEO stated.

Bay FC's Journey

The California side experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before struggling to a near-bottom placement in 2025.

The Football Association's new technical lead, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. Emma, with Gemma, has played a pivotal part in fortifying the pipeline between the young Lionesses and the first team.”

“Their work has directly impacted the development of many young players who have gone on to become senior Lionesses,” he finished.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates presided over the rise of a number of players to the Lionesses squad, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for their replacements is now underway, as the FA looks to continue the development of the youth national team in the future.